Yumigo! Was created by ultra runner Ben Hockings to promote physical activity and the diversity of the South Australian landscape.
Yumigo! (you-me-go! ) is a pidgin English word used to inspire action to “do something together”.
Ben believes the best way to encourage people to exercise is to make the activity inspiring. The decision to run is normally motivated by a “bigger picture” goal. Ben and Yumigo! Provide that goal, and can even offer to set a plan to reach that goal.