Built Not Born

At Built Not Born, an athletic development centre based in Wokingham, the philosophy is simple: good athletes are born, but great athletes are built. They believe that even a small improvement of 1% can be the difference between winning and losing in sports. That 1% can be the golden goal, the knockout punch, or the last stride that propels you ahead of your competition. Built Not Born focuses on the concept of the 1% and aims to push athletes past their natural talent through hard work and additional training.

Built Not Born offers athletic development services to both amateur and professional athletes of all levels. They focus on developing strength, power, and speed, along with other factors that are not typically covered in traditional skill-based training. They believe that talent alone is overrated and that true athletic success comes from consistency, discipline, and professional guidance. The team at Built Not Born is dedicated to pushing athletes to the next level, both physically and mentally, through one-to-one training, online programmes, mentorship, and educational content.

The founder of Built Not Born, Tom Joyce, has a lifelong passion for sports. While he was not able to pursue his ambitions as an athlete due to personal circumstances, he now lives his dream through his athletes. Tom has been in the fitness industry for over a decade and has worked with a diverse range of individuals, from young children to elderly people recovering from surgeries. He founded Built Not Born with the mission of unearthing the inner champion in all of us.

What sets Built Not Born apart from other training institutes is their approach to talent. While most trainers seek out the most naturally talented individuals, Built Not Born does not. They believe that talent is not enough and instead focus on athletes who are willing to put in the hard work and go the extra mile. The training philosophy at Built Not Born has yielded global recognition and impressive achievements for their athletes over the past five years, and now they are ready to share their training methods with a wider audience.

In addition to their training services, Built Not Born offers a wealth of knowledge and information through their website. They provide weekly athlete development blogs where readers can learn about strength and conditioning, nutrition, skill development, psychology, and sports performance. They also offer subscription options to receive articles, Built Not Born news, and updates before anyone else.

Built Not Born respects your privacy and values your interest in joining their inner circle. To stay connected and receive exclusive content, you can sign up with your email address.

If you have any questions or would like to get in touch with Built Not Born, their contact information is available on their website.