SJJA Association

SJJA Association is a leading Karate club located in Parramatta, Australia. With a strong focus on providing a positive, respectful, and disciplined learning space for kids, SJJA Association is dedicated to promoting the art of Karate and fostering personal growth in its members.

The club is affiliated with the SJJA HQ in Crows Nest, which provides constant communication and business support to its associated schools. This includes access to accounting, management, and payment systems, marketing material, website templates, merchandise, supplier contacts, coaching and staff training, sales support, and proprietary technology to ensure efficient operations.

SJJA Association members also have the benefit of receiving the monthly Academy newsletter, which offers regular information and updates to keep them engaged and informed. Additionally, franchisees have access to discounted rates with SJJA's in-house copywriter for any unique newsletters, blogs, or web content they may want to release.

The increasing popularity of UFC and MMA has created a surge in interest in training martial arts, particularly Jiu-jitsu. SJJA Association has capitalised on this trend, experiencing rising membership numbers that are projected to continue. Members are highly engaged and proud of their school, often driving growth through word-of-mouth and social media.

Unlike most gym franchises that solely rely on membership income, SJJA Association owners benefit from additional revenue streams. These streams include private coaching and merchandise sales, such as street apparel, official uniforms, and training gear. This diverse range of revenue sources not only supports customer retention but also helps maximise revenue per customer.

Starting an SJJA franchise requires a low capital investment and affordable initial establishment fees, making it an attractive opportunity in the martial arts industry. A commercial space of at least 150 square metres (or 1830 square feet) is required to operate a successful studio. No previous business or Jiu-jitsu knowledge is necessary for potential investors, but every school must have a head coach of at least brown belt level. Coaches are required to complete the SJJA coaching course and obtain any necessary training certificates and accreditation.

SJJA Association provides comprehensive business knowledge and training to new franchise owners, ensuring they have the necessary skills to run a successful school. The training covers the systems and procedures for running the business, as well as key performance metrics that indicate the health and success of the school.

Prospective franchise owners are encouraged to visit SJJA HQ in Crows Nest to observe how one of the largest gyms in Australia operates. By implementing Bruno's success-proven formula, investors can watch their own gym come to life and thrive as part of the SJJA Association community.