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Site. Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as Order Information. When we talk about Personal Information in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more mostly to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store you can read more about how Shopify uses your Personal Information here: https://www. Shopify. Com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site you can read more about how Google uses your Personal Information here: https://www. Google. Com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.
google. Com/dlpage/gaoptout.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliances opt-out portal at: http://optout. Aboutads. Info/. DO NOT TRACK Please note that we do not alter our Sites data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Besides, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@vertigeescalade.
Vertige Escalade [Re: Privacy Compliance Officer] 123 Place Address, Sherbrooke, QC, J1J 1J1, Canada.