VIA Atelier

Ross, the organiser, wants to warmly invite the sports community to discover VIA Atelier, a road cycling café located in the heart of King's Cross, London. Cyclists themselves, Ross and their team have crafted this space specifically with bike enthusiasts in mind.

VIA Atelier operates out of a beautifully restored grain store and offers a unique blend of cycling culture and retail experience. The showroom houses a handpicked selection of top cycling brands. Some stock can be purchased immediately, while other items can be tried on for size and then ordered online.

There's also an onsite mechanic available for various services, from safety checks to full bike builds, and a resident bike fitter who comes in weekly to assist with precise bike setups.

The café at VIA Atelier serves a range of home-baked breads and pastries, and in the warmer months, a selection of paninis and mixed salads. It’s a spot where riders can start or end their ride, or simply relax with a coffee. The café also broadcasts live races, which makes it a lively venue for fans to come together.

Within VIA Atelier, you’ll find brands like Hammerhead, POC Sports, Velocio, and Standert. The store is designed to be welcoming for all, whether you're a seasoned cyclist or just starting out.

In addition to the retail and café offerings, Ross has organised regular rides for all skill levels, led by the in-house team and guest leaders. The store also hosts various events including product launches, Q&A sessions, film screenings, and photography exhibitions. VIA Atelier keeps the community updated on upcoming events and rides through Instagram and their newsletter.

You can visit VIA Atelier at 18/19 Stable Street, London, N1C 4AB. The store is open every day of the week, with extended hours on certain days, and is well-connected to public transport.

For bike servicing, repairs, or builds, the workshop is available for bookings, staffed by a dedicated team ensuring your bike gets top-notch care.

Ross encourages everyone to join the VIA family and be part of a passionate cycling community. Whether you're searching for premium cycling gear, expert services, or just a welcoming café atmosphere, VIA Atelier is your go-to spot in London.